In order to expand market share and enhance brand influence, the conveyor belt factory has developed a systematic sales agency plan. By developing regional agents and building an efficient market sales network, the factory ensures that products can quickly cover customers in various industries.
1. Agency Model Planning
Based on market characteristics, the factory has established multiple agency cooperation models to meet the market needs of different regions:
- Exclusive Agency: Designating a sole agent in a specific region responsible for market development, sales, and after-sales services in that area.
- Authorized Distributors: Allowing multiple distributors to sell the factory’s products in the same region, thereby improving market penetration.
- Industry-Specific Agencies: Establishing specialized agencies for specific industries, such as mining, logistics, and manufacturing, to improve competitiveness within those sectors.
2. Selection and Management of Agents
The factory conducts rigorous screening of potential agents to ensure that partners have good market channels and sales capabilities:
- Qualification Review: Evaluating the agent's market experience, financial status, and customer resources.
- Trial Operation Period: New agents must undergo a market testing period, and once they achieve sales targets, they will be formally authorized.
- Regular Evaluation: Annually assessing agents' sales performance, customer service, and market expansion ability to ensure the quality of cooperation.
3. Sales Support and Training
The factory provides comprehensive support to agents to help them improve their market competitiveness:
- Product Training: Regularly conducting product knowledge, sales techniques, and industry application training.
- Marketing Support: Providing promotional materials, online marketing, exhibition support, etc., to increase brand exposure.
- Pricing and Policy Support: Offering flexible pricing policies and incentive measures to encourage agents to expand their market share.
4. Logistics and After-Sales System Construction
To ensure agents can quickly respond to customer demands, the factory has established a comprehensive logistics and after-sales system:
- Regional Warehousing Centers: Setting up warehouses in key markets to shorten delivery cycles and improve customer satisfaction.
- After-Sales Service Network: Authorizing agents to provide localized after-sales support, with the factory providing technical support and spare parts supply.
Through scientific planning and continuous optimization, the conveyor belt factory's sales agency network has continuously expanded, forming a solid market coverage system that supports the global development of the brand.