With the diversification of market demand, the conveyor belt factory not only needs to meet the orders of large enterprises but also expand into the retail market to provide high-quality conveyor belt products to small and medium-sized enterprises and individual customers. Based on the characteristics of the retail market, the factory has developed a systematic sales network plan to ensure that products can quickly and efficiently reach end users.

1. Retail Market Positioning and Goals

The retail market mainly targets small and medium-sized factories, machinery repair shops, construction companies, and individual users. These customers have relatively small purchasing volumes but place high demands on product flexibility, availability, and after-sales support. Therefore, the factory's retail sales network needs to have wide coverage, quick response, and personalized service capabilities.

2. Retail Sales Network Layout

To achieve nationwide and global coverage of the retail market, the factory uses the following methods to build its sales network:

• Direct Stores: Establishing brand-owned stores in cities with high industrial demand to display samples and provide on-site consultation services.
• Authorized Distributors: Collaborating with industrial product suppliers and businesses in machinery parts markets to build a stable distribution network.
• Logistics and Distribution Centers: Setting up warehousing and distribution centers in key markets to improve delivery speed and meet the demand for scattered orders.

3. Online and Offline Integrated Development

To adapt to modern purchasing patterns, the factory has built an integrated retail sales system combining online and offline channels:

• Online Channels: Utilizing the official website, B2B platforms (such as 1688, Alibaba), and e-commerce platforms (such as JD, Taobao) to offer product displays and online purchasing services.
• Offline Experience: Customers can view physical samples and receive professional consultation and technical guidance at local stores or authorized distributors.

4. Customer Service and Support

The retail market places high demands on after-sales services, so the factory has established a comprehensive customer support system, which includes:

• Technical Support: Providing product installation, usage guidance, and selection advice.
• Fast Returns and Exchanges: Optimizing after-sales processes to protect customer rights.
• Customization Services: Offering personalized specifications based on specific needs to improve customer satisfaction.

Through scientific planning and continuous optimization, the conveyor belt factory's retail sales network can efficiently cover the market, providing high-quality products and services to more customers and enhancing the brand's competitiveness.